I am interested in hearing what people think about MLM (multi-level marketing). I have tried being an IBO (independent business owner) a few years ago and I have been approached by several people (usually friends) over the years to try various companies.
More recently though I have noticed a huge increase in this style of business. Perhaps it's the economy driving people to try something different. Whatever the case is I would like to know what people think about it. Is the average person aware of what MLM is and how these companies operate? Some examples of these company's are Quixtar (formally Amway), Primerica, Tupperware, Avon, Mary Kay and probably 100's of others but these are more well known (in my opinion).
Please let me know your thoughts. Are you for or against it and why; or maybe you've never heard of it.
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Well owning my own business it doesn't pertain to MLM on the scale as those said companies but we as stylist work on a MLM when we deal with our clients. We use our clients as a bases for branching out eg. giving a client a couple of cards and when those cards come back that client gets a discount then when the clients he/she got in turn gets three more cards and etc and etc.
ReplyDeleteMelinda Pinette
Wow, that is a really cool way to build a client base!!
ReplyDeleteI really don't have too many issues with it except the ones that encourage high pressure approaches. The examples you gave, each has their style and approach to recruitment. Some are more palatable than others.
ReplyDeleteI agree about the high pressure approach....some companies are more focused on recruiting people then they are about selling a product or service and others have more of a balance.
ReplyDeleteWell, I don't have anything against MLM's but one of my biggest pet peeves about it is that you end up calling people who you haven't spoken to in years.
ReplyDeleteIf you can avoid calling people wanting to "show them the business" it might work. It may be wise to build your business with people you don't really know unless you feel they won't get hurt by your show them the busiess approach.
Been there done that and wore the tee-shirt and saw the negitive reaction from too many people.